Audio engineering pioneer John Meyer: Stop chasing the next big thing, and go with FLAC instead

I disagree. As a Grateful Dead fan, I’ve been downloading and using FLAC files for ages so I understand the experience.

FLAC IS NOT a reasonable solution for most listeners. Downloading giant files (like for Pono) is so 90s and streaming FLAC would be difficult and waste bandwidth. Smart compression and delivery is the solution. My company, DTS, works relentlessly to deliver audio with the highest fidelity to what the artist created. No #SnakeOil.

free advice for recruiters

actual conversation this week over email:

internal company recruiter: Hi Kevin, I’m working on a senior marketing role at <xxxx>. Could we chat for 15 minutes about it?

me: Do you have a job description? Perhaps you could send that as a start.

recruiter: We do not have a written job description for the role.

me: I’ll pass on talking until you have something you can share for my review first.

recruiter: OK. I totally understand.

Xxxx is a big tech/internet company. It is widely admired and a great place to work by all accounts. But I’ve been through this before. I never take the call without a job description (or at least a specific title and high-level detail on the role) in advance.

In my opinion, it’s rude to ask for my time on the phone when you cannot provide any specifics other than “working on a senior marketing role at xxxx”. Why would I spend time on the phone with you to understand your needs? What’s in it for me and/or my network? If you can’t provide details to help me understand what’s in it for me, then don’t ask for a call.

Sigh…. #TimeWaster. Please stop.

The quiet pivot

joelgascoigne:

In the last 6 months, we’ve quietly shifted the direction of Buffer. Our adjustment is now almost complete and we’re charging ahead with our new vision. It’s interesting to reflect on how we came to realize that a change was needed, and how we went about finding our new path.

The original…

Outside Voices: Is the Agency of Record concept DOA? - CMO Today - WSJ

Korn Ferry says the “key vital characteristic of the modern CMO is learning agility”. Word.

Twitter Study: Which Tweets Get the Most Engagement? | ClickZ

Many observations are obvious for marketers who have used twitter for a long time. Still, I like that twitter studied engagement across verified accounts. Good info on the linked page.

loving this entire album. all good. proud to be connected with them at DTS.

How the E.T. documentary chronicles the birth of the unsatisfied game consumer | Polygon

A friend at Machinima told me about the legendary horrible ET game as we were planning a promotion. I didn’t recall it although my family did have an Atari. I think we bought the game to be honest… This piece in Polygon is a nice take and the story of a community coming together and showing power in its earliest days.

this playlist is exactly what I was looking for

my beautiful wife @jdoohan at @nespressousa on Saturday #latergram

my beautiful wife @jdoohan at @nespressousa on Saturday #latergram

Saw Lone Survivor tonight.  Wow.  It’s a full-scale assault on the audience.  Violent.  Relentless.  Unforgettable. Worth watching.